Volume 54, Issue 6, June 2024

Published: 2024-06-11

Articles

  • How Far Does Cognitive Depletion Impact Cinderella Shopping? Mediation Through Hedonic and Utilitarian Value Perceptions

    Jasmine V. M., Nithin Jose, Sruthiya V. N.
    08-28
    Abstract views: 40 times| Download: 0 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i6/173944

  • Determinants of Continuance Intention to Use Mobile Payments: A Meta-Analysis

    Ashique Ali K. A., Rameshkumar Subramanian
    29-46
    Abstract views: 52 times| Download: 4 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i6/173945

  • Hyper-Personalization in Motor Insurance: Understanding Telematics Insurance Adoption Using the Extended Technology Acceptance Model

    Rohit Joshi, Sunil Mishra, Anupama Pardeshi, Manpreet Kaur Bhatia
    47-64
    Abstract views: 33 times| Download: 4 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i6/173946

  • Examining the Factors Influencing eWOM Through Social Networking Sites and the Effect of eWOM on Consumers’ Purchase Intention

    Jyakshi Sharma, Bhawna Agarwal, N. Malati
    65-82
    Abstract views: 65 times| Download: 8 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i6/173947