Volume 54, Issue 4, April 2024

Published: 2024-04-01

Articles

  • A Bibliometric and Thematic Analysis of the Indian Journal of Marketing : A Study of 13 Years

    Nisarg A. Joshi, Mruga Joshi, Sandip Trada
    8-30
    Abstract views: 43 times| Download: 0 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i4/173711

  • Relationship Between Social Corporate Disparage, Indigent Corporate Philanthropy, Consumer Recognition Leading to Consumer Disenchantment : Assessing the Moderating Role of Gender

    Ashutosh Rai, Udit Chawla, Subrata Chattopadhyay
    31-45
    Abstract views: 34 times| Download: 1 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i4/173712

  • The Linkage Between Marketing Intensity and Firm Performance : A Quantile Regression Approach

    Tarun Kumar Soni, Rajeev Sirohi, Divya Singh Jamwal
    46-59
    Abstract views: 75 times| Download: 0 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i4/173713

  • The Metamorphic Influence of Cause-Related Marketing : Empowering Consumers as Catalysts for Societal Transformation

    Shikha Bhagat, Shilpa Sarvani, M. V. Rama Prasad
    60-79
    Abstract views: 31 times| Download: 0 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i4/173714