Volume 54, Issue 3, March 2024

Published: 2024-03-01

Articles

  • Shifting Consumer Attitudes and Willingness to Pay for Premium Products — The Case of Unibic Cookies

    Akshat Jain, Prateek Jain
    8-25
    Abstract views: 46 times| Download: 2 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i3/173566

  • Antecedents of Status Consumption of Fashion Brands – The Impact of Sustainability in the Post-COVID Era

    Chhavi Taneja, Shveta Kalra
    26-43
    Abstract views: 35 times| Download: 0 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i3/171933

  • Do eWOM and Brand Image Drive Purchase Intention of Online Travel Shoppers : A Case Study of Delhi - NCR

    Ashwerya Gupta, Ubba Savita
    44-60
    Abstract views: 55 times| Download: 1 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i3/173567

  • Analyzing the Application of UTAUT2 Model in Predicting the Adoption of Electronic Shopping in Nigeria

    Pawan Kumar, Muhammad Umar Usman
    61-81
    Abstract views: 66 times| Download: 0 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i3/170942