Volume 54, Issue 1, January 2024

Published: 2024-01-25

Articles

  • Customer Engagement Marketing and Firms’ Deliberation on E-Word of Mouth Communication on Online Platforms : A Study on Millennials and Zoomers

    Shampa Nandi, S. Shyam Prasad
    8-28
    Abstract views: 48 times| Download: 1 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i1/173380

  • Ather Energy’s Trial by Fire on its Electric Vehicle Startup Journey in India

    Thomason Rajan, Nikhil J.
    29-43
    Abstract views: 26 times| Download: 0 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i1/173381

  • Antecedents to Organic Tea Buying Behavior and Consumption Among Millennials in India : Through the Lens of Theory of Planned Behavior

    Nilesh Kate, Prashant Chaudhary, Mahendra More
    44-62
    Abstract views: 71 times| Download: 7 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i1/173382

  • Measuring Service Quality and Farmers’ Satisfaction in e-National Agricultural Market Using the SERVQUAL Model

    Ramakrishna Bandaru
    63-76
    Abstract views: 29 times| Download: 1 times
    DOI: https://doi.org/10.17010/ijom/2024/v54/i1/173383