Volume 53, Issue 11, November 2023

Published: 2023-11-01

Articles

  • Purchase of Unit Linked Life Insurance Policies: The Role of Agents’ Relationship-Selling Behavior

    Savitha Basri, Ankitha Shetty
    8-22
    Abstract views: 38 times| Download: 42 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i11/170842

  • Effect of Negative Customer Experience and Negative Confirmation on Electronic - Word of Mouth : A Case of Food Delivery Apps in India

    Pardeep Bawa Sharma, Rasna Pathak, Diksha Ahuja
    23-40
    Abstract views: 29 times| Download: 43 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i11/170523

  • Examining Online Grocery Purchase Intentions through an Extended TAM Framework : A Mediation Analysis Approach

    Kala Mahadevan, Krunal K. Punjani, Sujata Joshi
    41-57
    Abstract views: 54 times| Download: 35 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i11/170597

  • Strategies for Channelizing Women Artisans as Entrepreneurs and Marketing of Handicraft Products : An Empirical Study

    Uma Shankar Yadav, Ravindra Tripathi, Mano Ashish Tripathi, Parmod Kumar
    58-75
    Abstract views: 126 times| Download: 57 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i11/173317