Volume 53, Issue 5, May 2023

Published: 2023-05-17

Articles

  • A Study on Adoption of Mobile Learning Apps (MLA) : Development of an Integrated Framework in a Multinational Context

    Ganesh Dash, Syed Akmal, Debarun Chakraborty
    8-24
    Abstract views: 57 times| Download: 35 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i5/172724

  • Changing Face of Indian Political Cartoons from 2010–2020

    Ananya Singh, Anantkumar Dada Ozarkar
    25-40
    Abstract views: 59 times| Download: 23 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i5/172725

  • Exploring Compassion-Buying Behavior Among Demographic Segments During COVID-19

    Sasmita Mishra, Brajaballav Kar
    41-56
    Abstract views: 36 times| Download: 43 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i5/172726

  • Green Marketing Strategy Adoption by Indian Political Party Brands with Special Emphasis on Marketing Mix

    Parul Yadav, Bhawna Agarwal, Jones Mathew
    57-69
    Abstract views: 53 times| Download: 55 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i5/172727