Volume 53, Issue 3, March 2023

Published: 2023-03-01

Articles

  • Exploring Success Factors for New Product Selling in Fast - Moving Consumer Goods

    Vivek Kourav, Arbuda Sharma
    8-25
    Abstract views: 47 times| Download: 46 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i3/172653

  • Adoption of AI in the Banking Industry : A Case Study on Indian Banks

    Subhajit Pahari, Aruna Polisetty, Soma Sharma, Rimjhim Jha, Debarun Chakraborty
    26-41
    Abstract views: 227 times| Download: 128 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i3/172654

  • An Assessment of the Factors Affecting Cause - Enjoined Marketing Offerings and its Impact on Consumer Behavior

    Shruti Gupta
    42-56
    Abstract views: 9 times| Download: 15 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i3/172008

  • Rewriting and Redefining the Aspects of Marketing with Metaverse – A Brief Insight

    Wendrila Biswas
    57-64
    Abstract views: 17 times| Download: 19 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i3/172057