Volume 53, Issue 2, February 2023

Published: 2023-02-01

Articles

  • Menstrual Tracking Apps in India : User Perceptions, Attitudes, and Implications

    Ananthu Nair, Padmakumar K., Sauparnika R. Krishna
    8-25
    Abstract views: 66 times| Download: 50 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i2/172630

  • Sales Promotion and Impulse Buying Behavior towards Consumer Goods : The Mediating Role of Purchase Intention

    Farah Yasin Abdelkhair, Mamoun Yaseen Babekir, Sara Suliman Mudawi, Al. Beisani Al. Al. Abiad
    26-42
    Abstract views: 167 times| Download: 184 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i2/172631

  • Impact of Retail Service Quality on Customer Reactions : The Mediating Effect of Retailer Personality

    Abdul Rashid, Varsha Rokade
    43-68
    Abstract views: 38 times| Download: 54 times
    DOI: https://doi.org/10.17010/ijom/2023/v53/i2/172632