Volume 52, Issue 12, December 2022

Published: 2022-12-01

Articles

  • Implementing SaaS-Based Sales Force Automation Systems

    Subroto Roy, Nirmalya Bandyopadhyay
    8-19
    Abstract views: 63 times| Download: 38 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i12/172559

  • Impact of E-Service Quality Dimensions on Customer Satisfaction and Loyalty in Online Apparel Shopping in India

    Kala Mahadevan, Sujata Joshi
    20-38
    Abstract views: 148 times| Download: 82 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i12/172560

  • Application of the Theory of Planned Behaviour to Predict College Students’ Online Purchase Intention : A Systematic Review and Meta-Analysis

    Ashish Linge, Mahesh Singh, Baldeo Kakde, Krunal K. Punjani
    39-57
    Abstract views: 117 times| Download: 88 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i12/172561

  • Users’ Perception and Barriers to Using Self-Driven Rental Bikes

    Subramanian Meenakshinathan, Sreedhara Raman, Rajni Gupta
    58-70
    Abstract views: 17 times| Download: 16 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i12/172562