Volume 52, Issue 11, November 2022

Published: 2022-11-01

Articles

  • Role of Trusting Beliefs and Trust in the Adoption of Online Reviews of Hotels : Extension of the IAM Model

    Shalini Gautam, Priyanka Malik, Shanu Jain
    8-25
    Abstract views: 39 times| Download: 42 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i11/172431

  • An Empirical Analysis of the Decision-Making Style of Millennials on the Choice of Financial Products

    T N.Mahalakshmi, Shanmugam Munuswamy
    26-43
    Abstract views: 76 times| Download: 46 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i11/172432

  • Development of a Model to Determine the Purchase Intention of Counterfeit Luxury Products Among Consumers in Bengaluru

    Annette Nikita, G. Devakumar
    44-59
    Abstract views: 31 times| Download: 22 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i11/172433

  • Research on Revenge : A Research Note

    Shivam Sakshi, Sabari Shankar R.
    60-66
    Abstract views: 18 times| Download: 19 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i11/172434