Volume 52, Issue 10, October 2022

Published: 2022-10-13

Articles

  • Does Social Media use Impact Small Agribusiness Exploitation and Exploration Capability? Perspectives and Recommendations from the UT of J&K

    Avantika Bakshi, Vinay Chauhan
    8-21
    Abstract views: 25 times| Download: 51 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i10/172344

  • Marketing Strategies in Entrepreneurship – A Case Study of WhiteHat Jr

    Ramandeep Saini
    22-32
    Abstract views: 74 times| Download: 42 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i10/172345

  • Streaming Apps - A Study on Consumer Satisfaction Toward the Usage of These Platforms During COVID-19 in Kolkata, West Bengal

    Udit Chawla, Jyoti Shaw, Sonam Choudhary
    33-49
    Abstract views: 41 times| Download: 28 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i10/172346

  • Consumer Acatalepsy Towards Buying Behaviour for Need-Based Goods for Sustainability During the COVID-19 Pandemic

    Dhiresh Kulshrestha Kulshrestha, Muklesh Kumar Tiwari, Kumar Shalender, Sandhir Sharma
    50-63
    Abstract views: 30 times| Download: 23 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i10/172347