Volume 52, Issue 8, August 2022

Published: 2022-08-16

Articles

  • Moderating Effects of Generation Y’s Online-to-Offline E-Commerce (O2O E-Commerce) Shopping Experience

    Salitta Saribut
    8-25
    Abstract views: 25 times| Download: 31 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i8/171221

  • Demystifying the Antecedents of Brand Advocacy : Mediating the Role of Brand Love and Brand Passion

    Susobhan Goswami, Nataraj Balasubramanian
    26-40
    Abstract views: 27 times| Download: 43 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i8/171222

  • Influence of Consumers’ Self Perception on Devaluation of Ugly Produce – Marketing Strategies to Reduce Food Waste in the Indian Context

    Avil Terrance Saldanha, Rekha Aranha
    41-50
    Abstract views: 69 times| Download: 26 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i8/171223

  • Shopping with Voice Assistant: Understanding Consumer Intention and the Mediating Role of Trust

    Naveen Kumar, Vasundhra Singh
    51-65
    Abstract views: 58 times| Download: 51 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i8/171224