Volume 52, Issue 5, May 2022

Published: 2022-05-01

Articles

  • Understanding Influence of Social Media Marketing of Masstige Fashion Brands on Generation Z Female Indian Consumers

    Balgopal Singh, Arti Dagur
    8-24
    Abstract views: 134 times| Download: 59 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i5/169414

  • A Study on Adoption of E-Health Services : Developing an Integrated Framework in a Multinational Context

    Ganesh Dash, Syed Akmal, Debarun Chakraborty
    25-40
    Abstract views: 37 times| Download: 31 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i5/169415

  • Digital Banking : A Meta-Analysis Approach

    Suneet Sharma, Ritu Sharma, Ghadeer Kayal, Jaspreet Kaur
    41-68
    Abstract views: 98 times| Download: 58 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i5/169416