Volume 52, Issue 4, April 2022

Published: 2022-04-13

Articles

  • The Unusual Case of BYJU’s : Creating One of the World’s Most Valued Educational Technology Companies from India

    Thomason Rajan
    8-23
    Abstract views: 50 times| Download: 83 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i4/163181

  • Understanding Leisure Vacation Travel Intention of Indian Vacationers Amidst Coronavirus Disease (COVID-19)

    Kshitija Pandey, Sujata Joshi
    24-43
    Abstract views: 21 times| Download: 29 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i4/164109

  • Exploring the Plausibility of Pre-Purchase Decision Process in User Acceptance of Smart Wearable Technology Devices

    Prateek Gupta, Barkathunissa
    44-62
    Abstract views: 20 times| Download: 13 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i4/169109

Short Communication

  • A Short Communication : Monograph on Impulse Buying During the COVID-19 Pandemic

    Shaon Sen
    63-69
    Abstract views: 33 times| Download: 27 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i4/169110