Volume 52, Issue 3, March 2022

Published: 2022-03-15

Articles

  • Relationship Between Humor in Advertising and Attitude Towards Ads : A Meta-Analysis

    Simranjeet Kaur, Dheeraj Nim, Shamily Jaggi
    8-20
    Abstract views: 94 times| Download: 45 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i3/160366

  • Strategizing Marketing Mix for Business Sustainability of Ethiopian MSEs

    Kishor Chandra Meher, Gemechu Geda Hamato
    21-35
    Abstract views: 32 times| Download: 23 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i3/168655

  • Influence of Use of Different Media on Political Attitude and Political Participation

    Manpreet Kaur, Rajesh Verma
    36-49
    Abstract views: 20 times| Download: 32 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i3/168656

  • Multifaceted Destination Personality Traits : A Short Communication on Understanding from Tourists’ Perspective

    Sabari Shankar R., John Paul Raj V.
    50-59
    Abstract views: 14 times| Download: 19 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i3/168657