Volume 52, Issue 2, February 2022

Published: 2022-02-14

Articles

  • A Study on Travelers’ Motivation to Provide Online Reviews

    Chandan Kumar Thakur, T. Sai Vijay, Tapas Kumar Chatterjee
    8-22
    Abstract views: 26 times| Download: 30 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i2/164156

  • Impact of the Pandemic on Consumer Behavior and Business Strategy in India

    Reetika Jain
    23-33
    Abstract views: 43 times| Download: 55 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i2/168152

  • How Demographic Factors Impact Consumers’ Product Choice During Online Shopping : An Empirical Study of Tier-III Markets

    Snehal Chincholkar, Vandana Sonwaney
    34-52
    Abstract views: 37 times| Download: 40 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i2/168153

  • Millennials’ Online Purchase Intention Towards Consumer Electronics : Empirical Evidence from India

    Hemantkumar P. Bulsara, Pratiksinh S. Vaghela
    53-70
    Abstract views: 102 times| Download: 82 times
    DOI: https://doi.org/10.17010/ijom/2022/v52/i2/168154