Volume 51, Issue 12, December 2021

Published: 2021-12-10

Articles

  • Conceptual Model for Innovation in the Approach of Market - Oriented Strategies

    Jonathan Bermúdez-Hernández, Alejandro Valencia-Arias, Walter Mauricio Montaño-Arias
    8-25
    Abstract views: 43 times| Download: 28 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i12/167217

  • Buy My Trust, Before I Buy Your Food – Consumers’ Insights for Online Food Delivery Platforms During the COVID -19 Pandemic

    Aaliyah Siddiqui, Mujahid Siddiqui
    26-40
    Abstract views: 49 times| Download: 38 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i12/167218

  • An Exploratory Study on Olfactory Cues in Retail Stores

    Akshat Aditya Rao, Bharti Jain
    41-54
    Abstract views: 24 times| Download: 19 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i12/167219