Volume 51, Issue 9, September 2021

Published: 2021-09-24

Articles

  • Profile Centric Community Awareness and Engagement for Adolescent Girls : An Empirical Study on Early Marriage in India

    Charru Hasti, Sonal Arora, Amit Mehndiratta, Mahim Sagar, Harish Chaudhry
    8-23
    Abstract views: 18 times| Download: 45 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i9/166161

  • Influence of Social Media Marketing Efforts on Brand Equity and Consumer Response to Branded Shoes in India

    P. Balakrishnan Menon
    24-40
    Abstract views: 55 times| Download: 34 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i9/166162

  • Relevance of Financial Service Advertisements in Investment Decisions and Purchase of Financial Products : Evidence from the Indian Insurance Sector

    Sarfaraz Javed, Uvesh Husain, Namrata Pathak
    41-55
    Abstract views: 21 times| Download: 51 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i9/166163