Volume 51, Issue 5-7, May-July 2021

Published: 2021-07-31

Articles

  • Prediction of Box Office for Bollywood Movies Using State-of-the-Art SentiDraw Lexicon for Twitter Analysis

    Shashank Shekhar Sharma, Gautam Dutta
    9-31
    Abstract views: 31 times| Download: 29 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i5-7/161644

  • Economic Price Searching, Quality Seeking, Value Deriving Behavior of Women and Their Relationship with Demographics and Loyalty : An Empirical Study

    Saswati Roy, Kaushik Mandal
    32-47
    Abstract views: 21 times| Download: 19 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i5-7/161645

  • Online Impulse Buying Behaviour of Indian Small Town Consumers : Scale Development and Validation

    Anuradha Agarwal, Bhawna Chahar, Narender Singh Bhati
    48-63
    Abstract views: 87 times| Download: 65 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i5-7/161647

  • Understanding Consumer Behaviour Through Neuromarketing : A Strategic Approach Towards the Mobile Phone Industry

    Satakshi Chatterjee, Arunangshu Giri
    64-80
    Abstract views: 52 times| Download: 51 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i5-7/161648

  • Prioritization of Dimensions of Online Trust Using Analytical Hierarchy Approach

    Sunita Guru, Nityesh Bhatt, Nishant Agrawal
    81-92
    Abstract views: 29 times| Download: 39 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i5-7/163886

  • Do Travel Partners Influence the Emotional Experience of Tourists at Destinations ? A Short Communication

    Sabari Shankar R.
    93-98
    Abstract views: 22 times| Download: 25 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i5-7/163887