Volume 51, Issue 4, April 2021

Published: 2021-04-08

Articles

  • Trends in Electronic Word of Mouth Research : A Bibliometric Review and Analysis

    Kala Mahadevan, Sujata Joshi
    8-26
    Abstract views: 48 times| Download: 28 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i4/158468

  • Does Political Marketing Strategy Affect Performance of National Political Parties in Lok Sabha Elections ?

    Pooja Sharma, Abhay Grover
    27-43
    Abstract views: 35 times| Download: 36 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i4/158469

  • Attitude of Generations : Does It Matter Online ?

    Mary Rani Thomas, Jain Mathew
    44-57
    Abstract views: 40 times| Download: 33 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i4/158470

  • Effect of Gender, Age, and Marital Status of Grocery Consumers on Their Perceived Retail Store Image : A Study of Organized Grocery Market in India

    Parmod, Usha Arora
    58-71
    Abstract views: 20 times| Download: 19 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i4/158471