Volume 51, Issue 3, March 2021

Published: 2021-03-08

Articles

  • A Qualitative Inquiry on Information Search Behaviour for Services In India

    Anuradha Malik, Hamendra K. Dangi
    8-20
    Abstract views: 34 times| Download: 34 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i3/158059

  • The State of Spirituality in India and Insights for Marketing

    Rajesh K. Pillania
    21-31
    Abstract views: 19 times| Download: 31 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i3/158061

  • The Effects of Lyrical Fit in Advertisements

    Joanne P. S. Yeoh
    32-40
    Abstract views: 19 times| Download: 27 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i3/158062

  • Young Women's Continuance Intentions to use Communication and Social Media Apps

    Palak Gadhiya, Nilam Panchal
    41-55
    Abstract views: 21 times| Download: 80 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i3/158063