Volume 51, Issue 2, February 2021

Published: 2021-02-03

Articles

  • Young Adults' Engagement with Facebook Advertisements : An Exploratory Study Using Theory of Planned Behaviour

    Shampa Nandi, Saumya Singh
    9-28
    Abstract views: 40 times| Download: 53 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i2/157548

  • Determinants of Continuance Intention to Use Mobile Wallet Services : Light Users vs Heavy Users

    T. Thirumal Reddy, B. Madhusudhana Rao
    29-42
    Abstract views: 19 times| Download: 24 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i2/157549

  • A Bibliometric Analysis of Buzz Marketing : Research Areas, Concerns, and Suggestions for Advancement

    Yogesh Mahajan, Ashutosh Gadekar
    43-59
    Abstract views: 34 times| Download: 36 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i2/157550

  • A Research Note : More to Ponder on the Perspectives of Sustainability of Tourism Destinations

    Sabari Shankar R.
    60-66
    Abstract views: 25 times| Download: 20 times
    DOI: https://doi.org/10.17010/ijom/2021/v51/i2/157551