Volume 51, Issue 1, January 2021

Articles

• Product Innovation, Customer Satisfaction, and Brand Loyalty of Using Smartphones Among University Students : PLS – SEM Approach

  Shrikant Krupasindhu Panigrahi, Noor Azlinna Binti Azizan, Ibrahim Rashid Al Shamsi

  8-25

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  Abstract views: 70 times| Download: 37 times

  DOI: https://doi.org/10.17010/ijom/2021/v51/i1/156931

• Moderating Role of Cultural Values on the Relationship Among Hedonism, Materialism, and Impulse Buying : A Conceptual Framework

  Shaon Sen, Smitha Nayak

  26-40

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  Abstract views: 61 times| Download: 58 times

  DOI: https://doi.org/10.17010/ijom/2021/v51/i1/156932

• Factors Influencing Passengers' Purchase Intention Towards App-Cab Services in Metro Cities of India : A Study on Smartphone Users

  Debarun Chakraborty

  41-54

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  Abstract views: 30 times| Download: 41 times

  DOI: https://doi.org/10.17010/10.17010/ijom/2021/v51/i1/156933