Volume 50, Issue 10-11, October-November 2020

Published: 2020-11-01

Articles

  • Why Satisfied Consumers do not Repurchase ? The Perspective of Attribution Theory on Repurchase Intention

    Kun Woo Yoo, Sung Eun Kim
    8-22
    Abstract views: 22 times| Download: 46 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i10-11/155839

  • SERVQUAL (Service Quality) vs NPS (Net Promoter Score) : A Comparative Study of Private and Public Hospitals in Sikkim

    Ankit Singh, Ekta Tewari, Priya Ravi
    23-39
    Abstract views: 37 times| Download: 32 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i10-11/155840

  • Internal Marketing and Brand Promise Delivery of Indian Public Sector Banks : A Causal Relationship Analysis

    Baby Thomas, Ana Paula Rodrigues
    40-56
    Abstract views: 15 times| Download: 22 times
    DOI: https://doi.org/10.17010/ijom/2020/v50/i10-11/155841