Volume 49, Issue 9, September 2019

Published: 2019-09-30

Articles

  • Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products

    Diksha Pasricha, Kokil Jain
    7-21
    Abstract views: 75 times| Download: 60 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i9/146937

  • E-Banking Service Quality: A Scale Development and Validation Attempt

    Ajay Chandel, Rohit Vij
    23-41
    Abstract views: 37 times| Download: 23 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i9/146938

  • The Moderating Influence of Brand Image on the Relationship Between Customer Engagement and Customer Loyalty

    Ngo Hai Quynh
    42-56
    Abstract views: 31 times| Download: 32 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i9/146939

  • Relational Selling, Relationship Quality, and Future Behavioural Intentions in the Health Insurance Industry

    Shivaprasad Rai, Savitha Basri
    57-68
    Abstract views: 17 times| Download: 28 times
    DOI: https://doi.org/10.17010/ijom/2019/v49/i9/146940