Volume 48, Issue 11, November 2018

Published: 2018-11-12

Articles

  • Effect of E-Loyalty Cues on Repurchase Behavioural Intentions Among Online Shoppers

    Ajit J. Kurup, Priyanka Jain
    7-22
    Abstract views: 43 times| Download: 64 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i11/137982

  • Factors Influencing Consumer Buying Behaviour of Male Skincare Products: A Study of Mumbai Metropolitan City

    Sanchayita Banerjee, Sooraj Namboodiri
    23-42
    Abstract views: 168 times| Download: 94 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i11/137983

  • Demographics, Social Media Usage, and Political Engagement in Punjab

    Manpreet Kaur, Rajesh Verma
    43-55
    Abstract views: 41 times| Download: 94 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i11/137984

  • 'My Mind Starts Craving' - Impact of Resealable Packages on the Consumption Behavior of Indian Consumers

    Varun Nayyar
    56-63
    Abstract views: 48 times| Download: 52 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i11/137986