Volume 48, Issue 10, October 2018

Published: 2018-01-31

Articles

  • Factors Influencing Young Consumers of Organic Food Products to Lead a Healthy Lifestyle

    Heerah Jose, Moli P. Koshy
    7-19
    Abstract views: 57 times| Download: 33 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i10/132323

  • Intention to Adopt Sustainable Energy : Applying the Theory of Planned Behaviour Framework

    Chetan Srivastava, G. Mahendar
    20-33
    Abstract views: 27 times| Download: 19 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i10/132325

  • A Study of Millennials's Preferences for Social Media Advertising in Delhi NCR

    Taanika Arora, Bhawna Agarwal, Arvind Kumar
    34-51
    Abstract views: 111 times| Download: 47 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i10/132334

  • Impact of Celebrity Endorsed Advertisements on Rural Consumers' Purchase Intention Towards Mobile SIM Cards : A Study Conducted in West Bengal

    Debarun Chakraborty
    52-63
    Abstract views: 26 times| Download: 22 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i10/132335