Volume 48, Issue 4, April 2018

Published: 2018-04-02

Articles

  • Corporate Social Responsibility and Word - of - Mouth Intentions

    Bohyeon Kang, Eugene Sivadas
    7-20
    Abstract views: 15 times| Download: 31 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i4/122622

  • Spatial Market Integration of Arhar (Split) Wholesale Prices in India : Application of Vector Error Correction Model

    Pushpa Savadatti
    21-29
    Abstract views: 18 times| Download: 26 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i4/122623

  • Users' Motivation and Attitude Towards Print Media Among College Students in Kerala : Implications for the Design of Dissemination Strategies

    T. G. Saji
    30-46
    Abstract views: 16 times| Download: 28 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i4/122624

  • Consumer Perception Towards Shopping Malls : Evidence from a Tier II City

    Pooja Khanna, Suresh Seth
    47-59
    Abstract views: 25 times| Download: 33 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i4/122625