Volume 48, Issue 3, March 2018

Published: 2018-03-05

Articles

  • Knowledge Outlook of Indian Consumers Towards BHIM App

    A. Arun Kumar, Daravath Vikas Nayak, Vedulla Shekhar
    7-16
    Abstract views: 14 times| Download: 8 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i3/121979

  • A Research on a Comparative Study of Some Brand Switching Models in Marketing

    Rashmita Saran, R. J. R. Swamy
    17-32
    Abstract views: 22 times| Download: 0 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i3/121980

  • "Affective Reactions" of Rural and Urban Voters to Government Campaign Commercials in Maharashtra

    Mallika Srivastava, Shubhanshu Naik
    33-48
    Abstract views: 15 times| Download: 12 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i3/121982

  • The Pleasure and the Guilt - Impulse Purchase and Post Purchase Regret : A Study of Young Indian Consumers

    Kokil Jain, Shalini Gautam, Diksha Pasricha
    49-63
    Abstract views: 76 times| Download: 57 times
    DOI: https://doi.org/10.17010/ijom/2018/v48/i3/121984