Volume 48, Issue 1, January 2018

Articles

• The Relationship Between Retail Experience, Customer Satisfaction, and Behavioral Intention : Exploring the Consumer Shopping Behavior in Unorganized Retail Settings

  Anuradha Agarwal, Maithili R. P. Singh

  9-27

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  Abstract views: 51 times| Download: 44 times

  DOI: https://doi.org/10.17010/ijom/2018/v48/i1/120733

• Investigating the Empirical Relationship Between Service Quality, Trust, Satisfaction, and Intention of Customers Purchasing Life Insurance Products

  Shrikant Krupasindhu Panigrahi, Noor Azlinna Azizan, Muhammad Waris Ali Khan

  28-46

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  Abstract views: 88 times| Download: 41 times

  DOI: https://doi.org/10.17010/ijom/2018/v48/i1/120734

• Role of Conviction in the Impact of Electronic Word of Mouth on Purchase Intention for Financial Products and Services

  Shantanu Prasad, Subhasis Sen

  47-60

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  Abstract views: 25 times| Download: 18 times

  DOI: https://doi.org/10.17010/ijom/2018/v48/i1/120735

• Influence of Ambient Perfumes on Consumer Spending Behaviour : A Study Among Apparel Shoppers in an Indian Setting

  N. Joji Alex, Parvathy Menon

  61-74

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  Abstract views: 28 times| Download: 30 times

  DOI: https://doi.org/10.17010/ijom/2018/v48/i1/120736