Volume 47, Issue 3, March 2017

Published: 2017-03-06

Articles

  • Brand Loyalty of Customers in Smartphone Brands

    S. Santhosh Kumar, Rahul P. Menon
    8-15
    Abstract views: 120 times| Download: 40 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i3/111417

  • Social Media as a Marketing Tool : Opportunities and Challenges

    Mayank Yadav
    16-28
    Abstract views: 235 times| Download: 120 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i3/111420

  • Effectiveness of Sexual Imagery in Advertisements and Influence on Purchasing Behaviour of Consumers in Mumbai : A Study Across Genders and Generations

    Jackson John, Jennifer D'Abreo
    29-42
    Abstract views: 24 times| Download: 11 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i3/111421

  • Consumer Socialization Process and Adolescent Junk Food Consumption in Chennai and Hyderabad

    B. V. Jayanthi, Y. Hari Prasad Reddy
    43-61
    Abstract views: 23 times| Download: 22 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i3/111422