Volume 47, Issue 1, January 2017

Published: 2017-01-05

Articles

  • The Effect of Spokes - Character Credibility on Consumers' Attitude and Buying Intention : A South African Focus

    Vuyelwa Mashwama, Norman Chiliya, Christopher Tarisayi Chikandiwa
    11-25
    Abstract views: 18 times| Download: 17 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i1/108806

  • Organic Food Products : A Study on Perceptions of Indian Consumers

    Vedha Balaji, Joseph I. Injodey
    26-40
    Abstract views: 32 times| Download: 26 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i1/108808

  • Code Mixing as a Socio - Psychological Advertising Strategy in the Era of Glocalization

    Priyanka Pareek, Manju Singh
    41-53
    Abstract views: 16 times| Download: 20 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i1/108809

  • Patanjali : Emergence of a New Star on the Indian FMCG Horizon

    Deepa Kapoor, Mona Chaudhary
    54-63
    Abstract views: 16 times| Download: 13 times
    DOI: https://doi.org/10.17010/ijom/2017/v47/i1/108810