Volume 46, Issue 12, December 2016

Published: 2016-12-05

Articles

  • Rural Consumers' Factors of Influence, Place of Influence, and Decision Making Process : An Exclusive Model Based Study

    H. S. Prakash, Mustiary Begum
    11-27
    Abstract views: 10 times| Download: 12 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i12/106744

  • Loyalty Programs in Czechia, Slovakia, and Russia

    Radek Tahal, Tomas Formanek
    28-41
    Abstract views: 18 times| Download: 8 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i12/106745

  • Brand Influence in Business-to-Business (B2B) Markets : Understanding the Buying Criteria of Different Organizations

    P. S. Raychaudhuri, Aman Garg
    42-52
    Abstract views: 26 times| Download: 12 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i12/106748

  • Choice Determination Under Various Price Offer Frames

    Rajesh Deshpande
    53-60
    Abstract views: 6 times| Download: 7 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i12/106749