Volume 46, Issue 11, November 2016

Published: 2016-11-04

Articles

  • Marketing to Children : A Reflection of Institutional Psychopathy

    T. Raja Reddy, E. Lokanadha Reddy, T. Narayana Reddy
    7-20
    Abstract views: 13 times| Download: 11 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i11/104729

  • An Examination of the Relationship Between Service Quality and Patients’ Satisfaction in the Hospital Industry

    V. Krishnamoorthy, P. Karthikeyan, N. Prakash
    21-35
    Abstract views: 11 times| Download: 16 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i11/104732

  • Shopping Experience of Hypermarket Shoppers on Weekends

    Sunil Atulkar, Bikrant Kesari
    36-49
    Abstract views: 20 times| Download: 24 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i11/104738

  • Celebrity Endorsements in an Indian Perspective : A Review

    Yogita Sharma
    50-58
    Abstract views: 55 times| Download: 28 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i11/104741