Volume 46, Issue 6, June 2016

Published: 2016-06-02

Articles

  • Quest for Variation in Inter-Firm Influence:An Empirical Exploration

    Kaushik Mandal, Koushick Roy
    7-22
    Abstract views: 10 times| Download: 10 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i6/94835

  • Scale Development and Validation for Evaluation of Premium Car Purchases

    K. R. Ravi, Kalyani Rangarajan
    23-32
    Abstract views: 9 times| Download: 20 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i6/94839

  • A Study of Determinants of Brand Loyalty in Cosmetics for Women Consumers of Pune City Using Path Analysis via Regression

    Mukta Srivastava
    33-50
    Abstract views: 41 times| Download: 18 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i6/94845

  • Dynamics of Family Role Structure in Consumer Behaviour

    Rinalini Pathak Kakati, Shazeed Ahmed
    51-61
    Abstract views: 82 times| Download: 39 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i6/94846

Book Review

  • Industrial Marketing:Text and Cases

    Namrata Vasudeo Jasrotia
    62-64
    Abstract views: 5 times| Download: 15 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i6/94849