Volume 46, Issue 5, May 2016

Published: 2016-05-02

Articles

  • Customer Based Retailer Equity of Apparel Retail Stores

    Deepa S., P. Chitramani
    7-25
    Abstract views: 7 times| Download: 13 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i5/92485

  • Consumer-To-Consumer Online Market for Used Goods : A Case Study of OLX in India

    Rashmi, Garima Nijhawan
    26-41
    Abstract views: 23 times| Download: 26 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i5/92486

  • Relationship Marketing as an Effective Promotional Tool of Yoga Marketing in the Urban Indian Market : An Empirical Study

    Arunangshu Giri, Mrinalini Pandey
    42-54
    Abstract views: 18 times| Download: 16 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i5/92488

  • Children's Interest in TV Advertisements and their TV Viewing Behaviour

    Radhamani Divakar, Guntur Anjana Raju
    55-66
    Abstract views: 27 times| Download: 17 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i5/92489