Volume 46, Issue 4, April 2016

Published: 2016-04-04

Articles

  • A Study on Factors Impeding Online Buying of Household Items in Bangalore City

    Padmanabh B., S. Jeevananda, K. G. Jose
    7-23
    Abstract views: 31 times| Download: 21 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i4/90526

  • Segmenting Consumers in Food and Grocery Retail

    Sreelata, N. V. Narasimham, M. K. Gupta
    24-38
    Abstract views: 19 times| Download: 12 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i4/90527

  • A Case Study on Experiential Learning for Marketing Students

    Girish Taneja
    39-48
    Abstract views: 22 times| Download: 11 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i4/90529

  • Disruptive Business Model Innovation: How a Tech Firm is Changing the Traditional Taxi Service Industry

    Makhmoor Bashir, Anish Yousaf, Rajesh Verma
    49-59
    Abstract views: 57 times| Download: 49 times
    DOI: https://doi.org/10.17010/ijom/2016/v46/i4/90530