Volume 44, Issue 8, August 2014

Published: 2014-08-01

Articles

  • Attribute - Level Performance Dimensions of Airline Service Quality: A Factor Analysis Approach

    Joemon Pappachan, Moli P. Koshy
    7-20
    Abstract views: 10 times| Download: 17 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i8/80125

  • Aligning Core Brand Values (CBV) and Corporate Social Responsibility (CSR) to Enhance Corporate Brand Equity (CBE): A Non - Monetary Approach

    Shiva Nandan, Monica Nandan
    21-31
    Abstract views: 9 times| Download: 5 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i8/80126

  • Revisiting Marketing Strategies for MSMEs in the Resilient Business Environment

    Kulbhushan Chandel, Nitya Sharma
    32-42
    Abstract views: 11 times| Download: 7 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i8/80131

  • Understanding Rural Buying Behaviour: A Study with Special Reference to FMCG Products

    Gyan Prakash, Pramod Pathak
    43-55
    Abstract views: 53 times| Download: 22 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i8/80132

  • Impact of an Innovative Market Information System for Pulses in Northern Karnataka

    B. S. Reddy, Ramappa K. B., Rajeshwari B. N., Suresh S. Patil
    56-65
    Abstract views: 10 times| Download: 6 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i8/80133