Volume 44, Issue 12, December 2014

Published: 2014-12-01

Articles

  • Indian Culture and its Reflection on Advertising: A Perceptual Study of Advertising Practitioners

    Freda Swaminathan, Ipshita Bansal
    7-18
    Abstract views: 28 times| Download: 34 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i12/80006

  • How Does Experience Impact Domestic Tourists’ Satisfaction? Testing the Mediating Role of Service Quality

    Muhammad Sabbir Rahman, Madi Bin Abdullah
    19-31
    Abstract views: 17 times| Download: 16 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i12/80008

  • Role of Gender in Influencing Consumers' Attitude Towards Online Advertising

    Meghna Verma, Saranya R.
    32-46
    Abstract views: 36 times| Download: 17 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i12/80009

  • Measuring Satisfaction of Mutual Fund Investors from the Customer Communication Dimension of the Marketing Mix

    Amalesh Bhowal, Tarak Paul
    47-56
    Abstract views: 19 times| Download: 8 times
    DOI: https://doi.org/10.17010/ijom/2014/v44/i12/80013