Volume 45, Issue 2, February 2015

Published: 2015-10-09

Articles

  • I Know it, so I do not Need to Touch it: Role of Brand Familiarity in Tactile Product Evaluation

    Subhash Jha, M. S. Balaji
    7-19
    Abstract views: 8 times| Download: 6 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i2/79970

  • Coffee Chains Brewing Up the Taste Quotient of Indian Consumers: An Empirical Study in Delhi NCR

    Deepa Kapoor, Alka Munjal
    20-30
    Abstract views: 14 times| Download: 41 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i2/79975

  • Eradication of Plastic Carry Bags: The Shop Owners' Perception

    P. S. Valarmathy
    31-40
    Abstract views: 4 times| Download: 9 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i2/79988

  • Determinants of Price of Mustard Seed and Mustard Oil in Domestic Markets of India

    Dinesh Chand Meena, O. P. Singh, Maina Kumari
    41-46
    Abstract views: 9 times| Download: 10 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i2/79990

  • Should I Win or Should I not Lose? : A Research Framework Exploring the Role of Motivation in Processing Brand Related Information in Advergames

    Tathagata Ghosh, Venu Gopal Rao
    47-58
    Abstract views: 6 times| Download: 12 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i2/79992