Volume 45, Issue 4, April 2015

Published: 2015-10-09

Articles

  • Multi - Level Marketing: An Economic Model

    Jeremiah Richey, Bohyeon Kang
    7-16
    Abstract views: 22 times| Download: 20 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i4/79956

  • Antecedents of Repurchase Intention: The Case of Private Label Brands in Kerala

    George A. P., Yamuna Govindan
    17-31
    Abstract views: 21 times| Download: 12 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i4/79957

  • Service Quality in Indian Higher Education: A Comparative Study of Selected State Owned and Private Universities

    Siddharatha S. Bhardwaj
    32-42
    Abstract views: 22 times| Download: 20 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i4/79958

  • A Comparative Study on Customer Relationship Management Practices in the Telecom Industry

    Y. Krishna Mohan Naidu, Ponduri S. B.
    43-55
    Abstract views: 19 times| Download: 26 times
    DOI: https://doi.org/10.17010/ijom/2015/v45/i4/79961