Volume 41, Issue 8, August 2011
Published:
2011-08-01
Articles
-
Relationship Building as a Marketing Strategy: A Conceptual Guide for African Exporters
Abstract views: 3 times|
Download: 8 times
-
Consequences of Service Quality Linkage - An Insight from an Empirical Investigation in Higher Education
Abstract views: 9 times|
Download: 5 times
-
Mandatory Nutritional Labeling and Implications for Indian Food Companies
Abstract views: 1 times|
Download: 4 times
-
GCMMF: Preempting Competition with an Innovative Business Model
Abstract views: 2 times|
Download: 7 times
-
Consumer Attitude towards FMCGs: A Comparative Study of Private Labels and National Brands
Abstract views: 6 times|
Download: 6 times
-
Nokia's Shrinking Market Share in India: Can Nokia Sustain its First-Mover Advantage?
Abstract views: 7 times|
Download: 3 times
-
Marketing of Titanium Dioxide by Kerala Minerals and Metals Limited - An Analysis
Abstract views: 7 times|
Download: 10 times
-
Netnography: An Emerging Method of Marketing Research - A Conceptual Study
Abstract views: 2 times|
Download: 5 times
-
Marketing in Global Economic Turbulence - Role of B-Schools in Grooming Management Graduates
Abstract views: 6 times|
Download: 11 times
-
Motivating Retail Sales Personnel Customer Orientations: An Empirical Study
Abstract views: 5 times|
Download: 2 times
-
An Empirical Study of Online Social Influence Marketing with Reference to Customer's Product Purchase Decision and Product Recommendation
Abstract views: 31 times|
Download: 19 times
-
Marketing Strategies in Apple Industry - An Empirical Study in Himachal Pradesh and Jammu & kashmir
Abstract views: 8 times|
Download: 12 times
