Volume 41, Issue 6, June 2011

Articles

• Does Credit Card Usage Enhance Defaults among Compulsive Buyers?

  Joji Alex, P. T. Raveendran

  3-12

  • PDF

  Abstract views: 20 times| Download: 17 times

• Market Competence of BSNL in the Present Dynamic Telecom World

  Amulya M., Anand D.

  13-21

  • PDF

  Abstract views: 11 times| Download: 22 times

• Media Influence on FMCGs - A Comparative Study among Rural and Urban Households on their Product Purchase Decision

  Abhigyan Bhattacharjee

  22-28

  • PDF

  Abstract views: 10 times| Download: 14 times

• Increasing Role of Children in Family Purchase Decisions

  Prashant Tripathi, A. Sengupta

  29-35

  • PDF

  Abstract views: 21 times| Download: 14 times

• Sales Force Effectiveness: Aligning Sales Operation with the Motivation Hub

  Ritu Gupta

  36-41

  • PDF

  Abstract views: 10 times| Download: 11 times

• A Study on Consumer Perception - A Case Study for Laptops

  P. V. Ranjith, Ela Goyal

  42-54

  • PDF

  Abstract views: 17 times| Download: 15 times

• Rebranding - A Boon to Survive

  Harvinder Singh, Dharamveer

  55-60

  • PDF

  Abstract views: 18 times| Download: 15 times