Volume 41, Issue 4, April 2011

Articles

• Online Music Retail in India

  Pankaj Singh, Pramod Kothavale

  3-14

  • PDF

  Abstract views: 8 times| Download: 9 times

• A Comparative Study on Foreign Direct Investment (FDI) in Retail: A Boon or Bane?

  Debashish Sengupta, Ray Titus

  15-20

  • PDF

  Abstract views: 18 times| Download: 17 times

• A Study of Emerging Trends & Challenges in Paints & Coatings Industry in India

  Devang Desai

  21-29

  • PDF

  Abstract views: 22 times| Download: 27 times

• Marketing of Hollywood Films (Dubbed and Original) in India:A Case on Planning and Executing Marketing Strategy

  G. Prageetha Raju

  30-38

  • PDF

  Abstract views: 6 times| Download: 11 times

• Viewers' Perception towards Advertisements on TV Media as a Promotional Strategy in the Current Marketing Scenario

  K. Pongiannan

  39-45

  • PDF

  Abstract views: 15 times| Download: 8 times

• Explicating Customer Satisfaction:A Survey on Private Commercial Banks

  Nikhil Chandra Shil, M. Muzakkeerul Huda

  46-55

  • PDF

  Abstract views: 12 times| Download: 17 times

• Determinants of Retail Customer Satisfaction-A Study of Organized Retail Outlets in Kurukshetra

  Manju Rani Malik

  56-64

  • PDF

  Abstract views: 15 times| Download: 19 times