Volume 41, Issue 3, March 2011

Articles

• Promoting Health Tourism in India:An Exploratory Study on the Role of Specialty and Corporate Hospitals in Bangalore

  Satya Suresh

  3-7

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  Abstract views: 2 times| Download: 8 times

• Service Quality Perceptions of Customers about Insurance Companies:An Empirical Study

  Vikas Gautam

  8-20

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  Abstract views: 22 times| Download: 15 times

• Dimensions of Consumers' Advertising Beliefs in India

  Sandeep Vij, Raghbir Singh

  21-32

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  Abstract views: 2 times| Download: 7 times

• Unethical Issues in Advertising

  Amit Verma

  33-43

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  Abstract views: 8 times| Download: 10 times

• Status Consideration and Buying Decisions-A Study with Reference to Kerala

  K. P. Sumedhan

  44-50

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  Abstract views: 3 times| Download: 5 times

• Consumer Involvement for Durable and Non Durable Products:Key Indicators and their Impact

  Sapna Solanki

  51-59

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  Abstract views: 11 times| Download: 6 times

• Uses of Coir Fibre, its Products, & Utilization of Geo-Coir in India

  Nagaraja G., C. Basavaiah

  60-64

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  Abstract views: 13 times| Download: 6 times