Volume 42, Issue 2, February 2012

Articles

• Are Modern Day Marketers Indulging in Cultural Genocide by Changing Consuming Pattern?

  Ramaswami Venkatesh

  4-7

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  Abstract views: 11 times| Download: 9 times

• Marketing Strategies of Car Makers in the Pre-Owned Car Market in India

  B Shafiulla

  8-16

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  Abstract views: 17 times| Download: 18 times

• Impact of Celebrity Endorsements on Brand Image

  Debiprasad Mukherjee

  17-26

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  Abstract views: 68 times| Download: 13 times

• Consumer Behavior Regarding Durable Goods

  Ramachandran Azhagaiah, Eganathan Ezhilarasi

  27-39

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  Abstract views: 19 times| Download: 31 times

• To Build a Model for the Determination of Factors that Result in the Success of the Organized Retail Sector in India and Analyzing its Relative Importance (With Reference to Fast Food Chains and Grocery and Vegetable Outlets)

  Ruchi Malik

  40-50

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  Abstract views: 13 times| Download: 11 times

• A Study on Customer's Satisfaction towards Service Quality of Organized Retail Stores in Haryana

  Manju Malik

  51-60

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  Abstract views: 41 times| Download: 26 times