Volume 42, Issue 1, January 2012
Published:
2012-01-01
Articles
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A Case on Kingfisher-Air Deccan Merger: The Marriage of Convenience
Abstract views: 16 times|
Download: 18 times
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Leisure, Social Networking and Mass Media: The Evolving Confluence
Abstract views: 12 times|
Download: 7 times
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Effectiveness of FMCG Distribution Channels with Respect to Satisfaction of Consumers in Rural Markets
Abstract views: 57 times|
Download: 38 times
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Mapping & Qualifying Consumption Changes in Product Categories during Recessionary Times
Abstract views: 10 times|
Download: 5 times
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Pester Power: The Strategic Use of Child Model in Advertising
Abstract views: 12 times|
Download: 10 times
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A Study of Consumer Perception on the Use of E-Technology in the Retail Banking Sector: A Comparative Study of Public Sector and Private Sector Banks
Abstract views: 22 times|
Download: 27 times
