Volume 40, Issue 3, March 2010

Articles

• Impact of Celebrities' Multiple Product Endorsements on Buyer's Attitude and Purchase Intentions

  Mrinalini Pandey

  3-12

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  Abstract views: 5 times| Download: 13 times

• Status of Supply Chain Management in Organized Vs Unorganized Retail

  Nityanand Singh

  13-23

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  Abstract views: 4 times| Download: 14 times

• FDI - The Hijack of Indian Retail Market

  B. Kamaladevi

  24-30

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  Abstract views: 3 times| Download: 11 times

• Private Brands and Store Loyalty: An Empirical Study in Noida

  Rushina Singhi, Dewyani Kawale

  31-41

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  Abstract views: 5 times| Download: 4 times

• Customer Switching Behaviour - An Evaluation of Factors Affecting Mobile Users

  V. Mallikarjuna, G. Krishna Mohan

  42-49

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  Abstract views: 9 times| Download: 17 times

• Marketing and Business Strategies for Coping with the Global Financial Crisis

  C. Senthil Nathan

  50-56

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  Abstract views: 3 times| Download: 9 times

• A Study on Rural Insurance Policyholders' Satisfaction in Dindigul, Tamil Nadu

  A. Venkatachalam, M. Sivakumar

  57-62

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  Abstract views: 6 times| Download: 3 times