Volume 39, Issue 1, January 2009

Articles

• A Cognitive 'Just' Brand Model:How Sustainable Is It?

  Sandip Anand

  3-11

  • PDF

  Abstract views: 14 times| Download: 8 times

• Towards Achieving A 'Second Green Revolution'-The Role of Radiation Technology in Food Processing Management

  S. Sitalakshmi

  12-16

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  Abstract views: 4 times| Download: 4 times

• Reality Shows:The New Marketing Tool

  Debashish Sengupta

  17-19

  • PDF

  Abstract views: 9 times| Download: 8 times

• Baba Ramdev:A Cult Brand in the Making

  Mrinalini Pandey

  20-24

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  Abstract views: 24 times| Download: 13 times

• A New Inventory Model for Maintenance Organizations

  N. V. Ramana Murthy

  25-29

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  Abstract views: 12 times| Download: 5 times

• Promotion Related Preferences of News Channel Audiences in Indore and Dehradun-A Comparative Study

  Anand Sapre, Amit Nagpal

  30-37

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  Abstract views: 7 times| Download: 9 times

• Consumers' Perception of Private Brands:An Empirical Examination

  Shilpa S. Kokatnur

  38-44

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  Abstract views: 11 times| Download: 9 times

• E-Marketing Methods and Application For Successful Marketing in Global Marketing Scenario

  C. Senthil Nathan

  45-54

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  Abstract views: 13 times| Download: 9 times