Volume 43, Issue 3, March 2013

Published: 2013-08-29

Articles

  • Measuring Customer Based Brand Equity Using Aaker's Model

    R. Shashikala, A. M. Suresh
    5-13
    Abstract views: 27 times| Download: 61 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i3/36366

  • Role of Music on Perceived Price in Retail Stores

    R. K. Srivastava
    14-23
    Abstract views: 29 times| Download: 30 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i3/36367

  • Cloning in Indian Advertisements: Getting Two for the Price of One?

    Amit Banerji, Mohd Iqbal Khan, Mudasir Ahad Wani
    24-32
    Abstract views: 31 times| Download: 7 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i3/36368

  • Exploring the Sources of Influence in formation and Changing of Girls' Attitude towards the Consumption of Fashion Products

    Priyanka Pegu, Brajesh Kumar
    33-39
    Abstract views: 16 times| Download: 16 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i3/36369

  • A Review on Sproles & Kendall's Consumer Style Inventory (CSI) for Analyzing Decision Making Styles of Consumers

    Ruby Jain, Arti Sharma
    40-47
    Abstract views: 56 times| Download: 44 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i3/36370

  • Fodder Distribution Operations as Sustainable Economic Progress in Semi-Urban Areas

    A. K. Ray, Dhananjoy Datta
    48-56
    Abstract views: 25 times| Download: 20 times
    DOI: https://doi.org/10.17010/ijom/2013/v43/i3/36371